About ALM Creative
Freelance graphic designer, illustrator and a good listener
HI THERE, I’M ANNA
Twenty years of design, and still curious
I’m a freelance graphic designer in NZ, working with savvy businesses of all sizes. Maybe your brand is ready for a refresh. Or you’re starting something new and want to get it right from day one.
I also help busy in-house marketing and design teams when there’s more work than hours. I understand brand guidelines and why consistency matters, so I’ll roll up my sleeves and create work that sits seamlessly alongside yours. Less stress all round.
For me, it all starts with real human connection. Getting to the heart of who you are and the customers you want to attract. A good brand tells your story, shows your values and draws in the right people. Good design has a job to do, so I look at the outcomes you’re after and work strategically towards them.
The story of my logo
From a thought to a voice
When ALM Creative first opened in 2011, my logo was a thought bubble, full of ideas. Years inside in-house teams taught me what makes a brand land: saying it clearly, and the same way everywhere. So the bubble learnt to speak. That's what I help your brand do.
2011 · A thought
2026 · A voice
My story
Print, people and real business
2002
Graduates BMA, then into print, becoming an award-winning pre‑press apprentice
2010
In-house designer for a regional council
2011
ALM Creative opens its doors
2016
In-house designer for a group of shopping centre brands
2021
Four years growing an online store to 1,000+ products
2026
ALM Creative, back and better for it
What I bring
A designer who's also an art
My point of difference
Illustration made just for you
I’m also a practising artist, drawing by hand and digitally. Every badge and pattern on this site is mine, and if details like these suit your brand, I’ll create them for you too.
My logos start with pencil and paper, then I redraw the final concept digitally. The result is a bespoke logo as unique as your business.
See my artwork
Print-ready files
Years in pre-press mean nothing nasty happens at the printer.
A Business Owner's eye
Websites that are functional, cost-effective and built to deliver.
At home in your team
I work from your guidelines, templates and Adobe files.
Book a free discovery call
Got a project coming up?
Tell me what you’re working on, whether it’s a new brand, a website, or overflow work for your marketing team. In a free, no-obligation 30-minute discovery call, we’ll talk through your goals, and you’ll get honest advice on what your brand really needs, fresh ideas, and clear next steps. Pick a time that suits you, or send me a message and I’ll usually reply within one working day.
Busy season ahead? Get in touch early so I can save you a spot.